Meet the team


Director & Founder

Katie’s chief role is new design and product ideas, however, as a small business, she is often busy with other tasks such as managing the social media accounts, photography, blogging, content creation and lots of day to day admin. Most recently Katie is learning the new skills of managing a team and growing a business.

As a keen cook, Katie can often be found baking cakes or cooking up lovely dinners for Matt and their daughter Delilah.

Outside of work Katie enjoys running, yoga, visiting galleries and antique’s shops, sandy toes and Japanese food. Her ideal day would involve a vintage Laura Ashley dress, a sunny pub garden, friends and family and a pint of local ale.

Strengths – Creative Vision, Diplomacy

Weaknesses - Absolutely anything to do with accounts, cake



Matt joined the business in 2014 to launch the online shop and manage the fairs we were attending at the time. His role has now grown to include logistics, website maintenance, customer service, and warehouse management to name just a few. Most importantly he generally makes sure everyone else is organised and nothing has been forgotten, which quite frankly it would be if he wasn’t there to keep reminding us. (Thank you, Matt.)

Since the beginning of the pandemic, Matt has become a keen zoom cyclist. He also enjoys a bit of fair-weather golf and snowboarding in the winter when he gets the chance. During the summer, Matt loves nothing more than being at a music festival with glitter on his face and a pint of cider in his hand.

Strengths – Keeping the team organised, having a tidy inbox, BBQ 🔥

Weaknesses – Carbs, whistling


Sales Director

Last year- thanks to the pandemic - The stars aligned and Nina joined the team to launch Katie Alice wholesale – yay! Nina joins the team chiefly as sales director, a job she knows well having looked after Katie Alice international sales in a previous role.

After a four year stint of living and working in Hong Kong, Nina now resides in New York with her husband Jesse and daughter Beatrix. Here, she can usually be found swanking around Brooklyn’s trendiest areas with a bottle of small-batch kombucha and a delicious doughnut.

In her spare time, Nina is studying to become an expert on saving the planet from Climate Change.  In 2019 she spent 3 weeks on an expedition to the Arctic where she helped collect ice samples whilst dodging polar bears.
Fun Fact – Nina and Katie are sisters!

Strengths – Pricing and forecasting, and Charming our lovely wholesale customers

Weaknesses – Cheap hotdogs, naps 💤


Head Of Design

Toni re-joins the Katie Alice team chiefly as a product developer, artworker and graphic designer. And we say re-joins as Toni worked with Katie in the early of Katie Alice and was instrumental in the launch of the brand. We’re so happy she’s back! And she brings with her a wealth of new knowledge to bolster the team, from trend forecasting to launch planning.

After living and working in the metropolitan cities of New York and London, Toni has now settled in the pretty village of Potterspury in England, where she enjoys long walks in the countryside, knitting socks and making dream catchers along with the company of her pretty cat Silver and husband Alex.
When Toni comes into the office, she more often than not has a tin of home-baked goodies about her person – usually sprinkled in cinnamon sugar. We love this about Toni.
Fun Fact – Katie and Toni have been friends since they were three years old! (That’s a very long time.)

Strengths – Art working at speed, thinking ahead

Weaknesses – Disney Films and not wearing sun cream

Of course, we aren’t the whole team behind Katie Alice; we wouldn’t be here without…

  • Our amazing manufacturers
  • Our accountants and book-keeper who keep us in check.
  • Our secret agent in Hong Kong
  • Our fabulous warehouse who ship all of our orders

And not forgetting all the other people who help us out from time to time -  our Web developer, amazing photographers, brilliant social media consultant… okay this is starting to feel like an awards acceptance speech, sorry I’ll stop. But the most important part of the team - our customers!